Days at work

Days at work

Box Whisky on ice!

December 20th, 2017

During the christmas holidays 2017 Box Whisky wanted to do a ad campaign with their whisky Dálvve. The assignment went to their agency Gullers Grupp who came up with the idea of shooting the bottle on a block of ice. Hmmm, how do i get a block big enough?!? Well I went out and bought a big plastic box on wheels, filled it with water and put it in the freezing room at a nearby food store! The day after we picked the ice block up and took it to the studio where I had prepared and pre shoot some to be able to shoot the image before the ice melted too much! The frost on the cap was made with freeze spray!
Of course we could have bought a stock photo of ice and retouched the bottle on it, but thats no fun!! 😀

  

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