Days at work

The other day i shot new images for Fortis et Liber, it’s the company i took pictures of Rocco, the frieser horse, which i’m competing in the Hasselblad Masters with. This time it was tow new horses and we did everything with a whote background instead of the black one we used last time. I went out early and started setting up everything. It’s not very easy to set up an 5.50x5.50 metre background all by yourself! Especially when the rod that hold everything up is only 5 metres 😀 So i had to do some last minute constructing with a light stand and some duck tape!
We shot mostly product shots, but also some portraits and image shots as well. The owners to the horses filmed some during the shoot, so i’m posting that as well

I got a really fun assignment recently! It is to create new images for Permobil. I don’t think there are many people that don’t know about them, but it’s one of the worlds biggest electric wheelchair manufacturers 🙂
I have written a long list of ideas for this job, and from this we have chosen a couple of ideas. Since Permobil do business all over the world we will make two images here in Sweden, two in Nashville/USA and two in Lyon/France.

We did the first shoot just the other day and it was based on an idea that Permobil had about a person going to the hairdresser. After a couple of days thinking and planing i had the idea clear in my mind. We scouted models, props and clothes. Found the location which, after being to every hairdresser in the area, was inside City Hall. Actually a corner inside City Hall which worked out perfectly! I wanted it to look like a really expensive salon with a twist!

After a lot of rigging and moving of furniture i was ready to shoot! As always me and the model ended up screaming at each other to get the right feeling 😀

I’ll post the finished image as soon as i’m allowed to!

The image i made fot Prodharp a couple of weeks ago was delivered, but i have been kept working on it anyway. But NOW it’s finished! 🙂 I’ve added another guy in the front, made it wider and added more audience and flashes. I also made one version even wider to be used as a big backdrop.

A good while ago i did a test shoot for a jewelry company. They didn’t use my images, they shot everything more clean. Nothing wrong in that, even if i like my images better 🙂

When i a couple of weeks ago shot for Dragons Basketball we shot two images, one that i wrote about earlier and this one. This image was to be a little bit darker than the pictures from last year but still with some super hero feeling. We did a little flirt with the movie poster to Star Wars, a Phantom Menace, where Anakin gets the shadow of Darth Vader. But we chose another cool guy in the shadow 😀

I really love my cameras! They’re really wonerful to work with. But i use them a lot and no matter if i shoot in the studio or in the middle of a stream in the woods, i just want to think about shooting without having to worry about things happening to my gear. Because stuff happens, a lot! 😀 Just recently my camera went in to the floor and both the viewfinder and the camera body got a pretty heavy fall! It’s times like that it is good to have a great insurance!

One of my babys just came home from the “rehab” and is now ready for new adventures 😀

This is how the coverstory for LAJV Magazine turned out!

A couple of days ago i shot yet another cover for LAJV Magazine. It was a portrait of Johan Pierre, aka Xavier. He’s a basketballplayer/rapper and now also T-shirt designer. The theme for the shoot was a little bit like The Empereor’s new clothes and the location we found was City Hall. One little problem was that it’s being renovated so we had almost no light at all. But things could have been worse 😀
We collected some props from some rooms there, a chair and some pillows. The crown, scepter and mantle had been manufactured by Finn at LAJV!

As for the lighting there was no surprises. Two Magnum reflectors 45 degrees from behind, ringflash and a couple of flashes lighting the stairs behind Johan.

The portrait i shot of the actor Kim Tjärnström (from the movie Jägarna 2) is part of the exhibition “Portrait 2011” which is on display at Procenter in Stockholm.

If you are in the neighbourhood of Alsnögatan 11 so don’t hesitate to visit their pro shop. The exhibition consists of 48 portraits by 48 different photographers of more or less famous people.

The Prosharp image is done and delivered at last! Fells great! But it was no picnic, a 5.9GB file, 106 layers in Photoshop and the hours put in! But it’s hard to quite when it’s so much fun! The image is done in two versions, one with the reporters in the front and one without them, this to be able to use it in a more portrait like layout …

It’s kind of fun to look at the sketch i did before we started shooting and compare it to the finished result

The lighting was done with two Profoto Magnum reflectors with grids in 45 degrees from the back, a Profoto Softlight reflector with grid behind/above the model, a softbox from the right and a Profoto ringflash.

Can’t wait to see it put together with logos, text etc …