Days at work

I got a really fun assignment recently! It is to create new images for Permobil. I don’t think there are many people that don’t know about them, but it’s one of the worlds biggest electric wheelchair manufacturers 🙂
I have written a long list of ideas for this job, and from this we have chosen a couple of ideas. Since Permobil do business all over the world we will make two images here in Sweden, two in Nashville/USA and two in Lyon/France.

We did the first shoot just the other day and it was based on an idea that Permobil had about a person going to the hairdresser. After a couple of days thinking and planing i had the idea clear in my mind. We scouted models, props and clothes. Found the location which, after being to every hairdresser in the area, was inside City Hall. Actually a corner inside City Hall which worked out perfectly! I wanted it to look like a really expensive salon with a twist!

After a lot of rigging and moving of furniture i was ready to shoot! As always me and the model ended up screaming at each other to get the right feeling 😀

I’ll post the finished image as soon as i’m allowed to!