Days at work

Well, it was that time again! Time to shoot the cover for Birsta City Magazine. As usually we did the shoot just outside the shopping center and the theme was of course, Christmas!! And what would the christmas issue be without a truck full of snow! But there’s no snow in october?! Yes there is! You just have to know where to find it 😉

With the snow in place it was time to start shaping the snow and place all the pine trees through which Santa would come walking on his way to Birsta City. Just to spice things up it started to rain insanely just as we started shooting! All my powerpacks had to be covered and i backed up my car to get some protection for my computer and camera.

Santa Claus and his little elfs was quite wet and cold when they after the first shoot went inside to warm up, i enjoyed some me-time in the cold rain while packing all the equipment 🙂 Now it was time for picture nr 2!

The second picture was shot inside the shopping center, and the idea was to show Santa trying to keep track of all his elfs going crazy in there.

I must say everybody did a terrific job, even though the cold wheather, the rain and the long day it worked out great!

I do a lot of adjustments directly in my RAW-converter CaptureOne, and i thought it would be interesting to see what it looks before and after adjustments. Of course more or less work comes in Photoshop afterwards but sometimes you can come a very long way already when exporting from CaptureOne.
The image i thought i share with you is shot for Sundsvall Dragons, a basketball team which has won the swedish championships twice (of course i’m totally convinced that this has to do with my images 🙂 ).

The postrait which is of there new player Dino was planned to be really dark and with the light concentrated on his eyes and face. The lighting was set with two Profoto Magnum reflectors 45 degrees from the back and a Profoto softlight reflector almost straight on, a little from above. After the shot the following adjustments was made in CaptureOne:

• Lowered the exposure -0.5 f-stops
• The contrast was raised up to 25
• Saturation was decreased 95%
• Clarity was raised 30%

Then i used CaptureOne’s fantastic adjustment layers to control different areas of the image by painting in layers.

• The whole backround and his torso was lowered another -1.85 f-stops
• The mouth turned out to bright and was lowered -0.6 f-stops
• The shadow under his chin and his eyes was brightened +1 f-stop

After export this image has some retouching in Photoshop and the eyes was exchanged for another pair from another of the shots. Other than some sizing and sharpening nothing else was made before it went of to the advertising agency!

A week ago i shot the new cover for LAJV Magazine. This time it was a portrait of Robin, who the magazine will follow during his training with PT Jenny at Golds Gym. I always thought that donuts is the ultimate junkfood, but insanely good to eat!, so the donuts had to be on the cover!
It wasn’t easy to shoot the training-picture! I saw Jenny like little devil sitting on Robins shoulder telling and yelling what to do and not to eat (like donuts 🙂 ). We tried different poses and setups, but it ended up with Jenny having to climb up on the treadmill! It turned very well! Like allways i have a very clear image in my head how it’s gonna look, the reality comes knocking and mess things upp!

The lighting was two Profoto Magnum reflectors in a 45 degree angle from behind, a beauty dish from above/behind and ringflash.

Now it’s up there, the really big version of the soccer team GIF Sundsvalls picture. It’s about 10 meters long.
This picture will probably be used for ads aswell, but it will look slightly different then 🙂

Yesterday i we shot the first image for the Sundsvall Dragons campaign season 2011/2012. This years images will be much more darker and more “evil” than earlier. Though some of the superhero-theme will still be there. We’ll se how it turns out.
Anyway the first image is ready and will be in the next ad for Sundsvall Dragons. It’s an image showing a rather “dangerous” Dino Gregory, which is one of the new players this season. We took another picture of Dino as well which will be more like the rest of the new pictures, but more about that later!
I hope you like it!

The images i shot fro the soccer team GIF Sundsvall is now being used for the three upcoming games. Last match it was the wooden horse and this time it’s men in pink 🙂 One more is to be used soon, but more about that later.

Maybe i should translate and explain the whole pink-thing!
A big cancer-campaign is called “Rosa Bandet” (the pink ribbon) here in Sweden. So during this match all the money will go to cancer research, and all the GIF-players will wear pink sweaters for this cause. And the copy on the poster reads “Next friday Ängelholm (the other team) will get beaten up by men in pink”

So here is the one with men in pink!

This is the first poster in a series for the soccer team GIF. Behind the idea and layout is POP Kommunikation. More to come, but then it will be with players instead of  wooden horses 🙂

Today i shot images for GIF Sundsvall (soccer team), it was on assignment from POP Kommunikation. They will be used in ads during the remaining season. The first ad is due very soon so i will post it as soon as it is ready!

I have to say i was i blast to shoot them! Some images was shot completely with and by the players themselves and if i put it this way, those images will not be used in ads that are for all audiences 😀

Well, today everybody should be able to pick up the new issue of the LAJV Magazine.
Anyway this is how the cover turned out, hope you like it!

Last week i shot another cover for LAJV Magazine. This time it was a portrait of Kim Tjernström, who is in the new Jägarna 2 movie which opens today!
The idea i had was to play a little with the classical hunter (the movie is about hunters). So i went for the classical english tweed look 🙂
So i began looking for weapons, clothes, stuffed animals and other fun things! We had found a small restaurant outside town that would be perfect as location. So we began building a hunters office in there! 😀
After a couple of hours when we almost where ready Kim came in and started changing in to his new outfit 🙂 Suddenly we had a Sir Kim in the house! 🙂
It’s really great shooting with real actors! Aspecially when you want them acting as much as i often want them to do. I just told him to look angry, crazy or to start screaming and he just went from face to face all the time. I don’t think i have one single frame looking like the other!
The shoot went great and thanks to Madde and Marianne who helped out with the props, we had everything we needed in place!